Type Sociedade Anônima Industry Online retailer Revenue 2.5 billion USD (2013) Founded 2006 | Traded as BM&F Bovespa: BTOW3 Number of employees 2,376 Parent organization Lojas Americanas Motto - | |
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Key people Anna Christina Ramos Saicali, (Chairwoman & CEO) Net income - US$ 67.5 million (2013) Stock price BTOW3 (BVMF) R$ 12.30 0.00 (0.00%)24 Feb, 6:00 PM GMT-3 - Disclaimer Headquarters Rio de Janeiro, Rio de Janeiro, Brazil CEO Anna Christina Ramos Saicali (May 2013–) | ||
B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with 53.25% of the new company, while Submarino.com controls 46.75%. The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.
In Brazil B2W has many competitors. Among them, Cnova is the biggest one.
B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato and Ingresso.com. The company has operations in Brazil, Argentina, Chile and Mexico and has plans for India, Uruguay, China and United States.