Released 6 April 2007 Genre Latin Pop Label Universal Records | Recorded 2006 Length 3:56 | |
Format Promo single
Digital single
Airplay | ||
"Ayúdame" (English: Help Me) is the third single to be released from Paulina Rubio's 2006 Spanish language album Ananda, following the relatively mild success of second single "Nada Puede Cambiarme".
Contents
The Song
The song was written by Coti Sorokin and Paulina Rubio herself. It is the first single since 1996's "Enamorada" to be co-written by Paulina. Rubio said in an interview that although she wrote this love song with her friend Coti, it can also have a second meaning and can be applied to global warming. The song entered the U.S. Billboard Hot Latin Songs chart in the second half of May 2007 after Paulina had launched her U.S. Amor, Luz y Sonido Tour 2007.
On 29 May 2007, Paulina performed "Ayúdame" on the Mi TRL show on the MTV Tr3s network. The show was aired on Thursday, 31 May 2007, making it Paulina's first performance of "Ayúdame" on television. The song was also included in the setlist for her Amor, Luz y Sonido Tour 2007.
Music video
Paulina recorded the music video in Puerto Rico on April 24, 2007. Paulina announced in an interview she would be premiering the music video the last week of May, 2007. The video was premiered on May 30, 2007 on the Ritmoson Latino network.
The video's theme is a call for action to save the planet from the problems it faces, such as global warming. In the video, Paulina appears singing in an open area with barren trees while meteorites fall from the sky, representing the end of the world. As the video closes, Paulina heads back to the beach and the planet returns to life as everything turns back to green and animals reappear. The video ends with an proverb that reads: "Only after the last tree has been cut down, and the last river has been poisoned, and the last fish has been caught, will we learn we cannot eat money."