Type Private company Founded 2006 (2006) | Industry Online trading Headquarters Dublin, Ireland | |
Founder Emanuel Kronitz
Negev Shekel Nosatzki Key people Daire Ferguson (CEO)
Guy Shlaifer (VP Marketing)
Adrienne Murphy (Chief Market Analyst) | ||
AvaTrade is an online foreign exchange (forex) and contract for difference (CFD) broker headquartered in Dublin, Ireland. Through its online trading platforms and mobile apps, the company offers trading in numerous markets, including currencies, commodities, stock indices, equities, exchange-traded funds, bitcoin and bonds.
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History
AvaTrade was founded as Ava FX in 2006 by Emanuel Kronitz, Negev Nosatzki and Clal Finance. In founding the company, Kronitz and Nosatzki led AvaGroup, a group of finance professionals aiming to create a customer service-oriented forex broker. In 2013, AvaFX changed its name to AvaTrade, to reflect the company's expansion beyond forex brokerage services to a wider range of financial services, including stocks, indices (including the Dow Jones and Standard & Poor), commodities and bonds. As of 2013, AvaTrade had over 200,000 registered client accounts in over 160 countries, placing more than 2 million trades per month.
In July 2010, AvaTrade acquired Art Co., a Japanese forex broker. In March 2011, the company acquired the non-US customer book of broker eForex. In June 2011, they acquired clients and client assets outside the European Union from Finotec Trading UK Limited. In July 2014, AvaTrade confirmed that it had acquired the Australian customer book of Sydney-based broker YouTradeFX, bringing YouTradeFX customers over to the AvaTrade platform.
In 2015 Playtech attempted to acquire the company, but the deal was blocked by concerns from the Irish regulator.
Locations
AvaTrade has its headquarters in Dublin, Ireland, with its holding company in the British Virgin Islands, and offices and sales centers in Tokyo, Japan; Milan, Italy; Paris, France; Sydney, Australia; Shanghai, China; and Ulaanbaatar, Mongolia.
Regulation
AvaTrade is regulated in the European Union by the Central Bank of Ireland, in Australia by the Australian Securities & Investments Commission, in the British Virgin Islands by the British Virgin Islands Financial Services Commission, and in Japan by the Financial Services Agency, the Financial Futures Association of Japan and the Commodities Futures Association of Japan. The company offers its services to traders in countries around the world, excluding the United States. Its strongest markets are the European Union, the Middle East and Asia.
Products and platforms
AvaTrade offers spot trading primarily through MetaTrader 4 (MT4) and the company's AvaTrader (ACT) software. Both trading platforms are offered as browser-based and mobile applications. The company also offers automated trading platforms through Mirror Trader, ZuluTrade and others. On Avatrade, you will have the possibility to trade on MetaTrader 4, but you also have the possibility to use the customized platform of Ava, which is pretty solid and simple also. In April 2013, AvaTrade launched AvaOptions, a trading platform allowing customers to buy and sell vanilla currency options, and to execute more complex investing and hedging strategies.
In August 2013, AvaTrade became the second forex broker to offer bitcoin trading online, launching bitcoin trading with CFDs on both its own AvaTrader and the MT4 platform.
In February 2014, the company launched Hush Trade, an educational website providing its customers with strategic advice, training materials and other content from professional traders.