The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers. The AMI's purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not for profit entity with branches throughout Australia. The AMI has over 7,500 members.
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History
The AMI was founded in 1933.
In 2013 the AMI announced a rebrand and restructure which will occur in 2014. The most important change was direct election to the national Board of Directors.
On the 14th January 2015, AMI announced Darren Woolley as their new Chairman of the Board, succeeding Graham Wright, who was appointed in 2013.
Professional membership
There are four personal membership categories:
The AMI also offers a designation for professional marketers - Certified Practicing Marketer or CPM - recognition of formal education and successful application of marketing knowledge and skills.
Awards
The Awards for Marketing Excellence were founded in 1982. Notable recipients are