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The Australian Made and Australian Grown trade mark logos signify products whose ingredients or production mostly originate from Australia. This programme was established in 1986 with a logo created by Ken Cato and is conducted by the Australian Made Campaign Limited, a not-for-profit public foundation created by the Australian Chamber of Commerce and Industry and various Australian business chambers.
Contents
The logo is accompanied by one of the following phrases, either Australian Grown, Australian Made or Product of Australia.
History
In the 1930s a group of businesses got together and created a media campaign to publicise Australian made products. In 1961 a national campaign was launched by the various chambers of commerce and called Operation Boomerang, a red boomerang on blue circle, this campaign was a direct forebear to the current Australian Made logo that utilises a stylised yellow kangaroo on a green triangle.
Concept
Local purchasing is a preference to buy locally produced goods and services over those produced more distantly. In the context of the Australian Made and Australian Grown brands the purpose being to encourage consumers to exercise their preference for buying Australian, and promoting Australian products in Australia and markets around the world. The Australian Made logo represents a country of origin label. Another non profit organisation within Australia is Ausbuy that has a similar objective to promote Australian made products. Many countries have similar buy local initiatives such as Made in USA. A business launched in 2009 BuyAustralianMade promotes Australian made products, Australian grown produce and Australian delivered services. BuyAustralianMade's philosophy is that if people don't know what is Australian made and where and how to buy it, they won't.
Definitions
The definition for Australian Made means that the product is substantially transformed in Australia and at least 50 per cent of the cost of production has been incurred in Australia.
The definition used for Product of Australia requires that the product has all, or nearly all, of the manufacturing or processing carried out in Australia and that all of the products significant ingredients come from Australia.
The definition for Australian Grown is that each significant ingredient has been grown in Australia and all or virtually all of the production processes have occurred in Australia.