Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operates over 1250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands.
In March 2011, the company announced plans to spin-off Karen Millen, which was completed in 2012. Karen Millen was separated from the group to be owned by Aurora's parent Kaupthing Bank.
Aurora announced further plans in March 2013 for a wider restructuring. As part of this, Coast was also separated from the rest of the group, under the ownership of Kaupthing, and it was planned that Oasis and Warehouse would be merged under a new single parent company, Fresh Channel. The two brands were eventually demerged as the Oasis and Warehouse Group, led by Liz Evans.