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Aubrey Daniels
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Name
Aubrey Daniels
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Aubrey C. Daniels, Ph.D. (born May 17, 1935 in Lake City, South Carolina, USA) began his career as a clinical psychologist, but in honor of his groundbreaking work, he is sometimes referred to as “the father of performance management.” It can be found that Aubrey was one of the first to make extensive use of the science of behavior analysis in business. More than thirty years ago, Daniels began pursuing his mission: to help people and organizations apply the laws of human behavior to optimize performance.
While Daniels began his career as a clinical psychologist, he quickly became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors. It is then that he made the connection that the science could be successfully applied outside of a clinical setting. With this conviction, Daniels began to consider the impact of applying behavioral science to the workplace. Daniels’ impact in the workplace led him to coin the phrase Performance Management and he founded the consulting firm, Aubrey Daniels International (http://aubreydaniels.com).
Today, Aubrey is known as a thought leader and an internationally recognized expert on management, leadership, safety and workplace issues, and is considered an authority on human behavior in the workplace. Aubrey is also an author and speaker. He was the first editor of the Journal of Organizational Behavior Management (JOBM) in 1977. His best-known books are Bringing Out the Best in People (McGraw-Hill) and Performance Management: Changing Behavior That Drives Organizational Performance (1st & 2nd ed. 1982 with Theodore Rosen, 3rd ed. 1989, 4th and current edition 2004 with James E. Daniels) (Performance Management Publications) (http://aubreydaniels.com/pmezine). Currently, Daniels serves as the Founder of Aubrey Daniels International and the President of the Aubrey Daniels Institute.
Education
University of Florida-Ph.D. in Psychology and Philosophy (Phi Beta Kappa), 1964
University of Florida-M.A. in Psychology and Philosophy, 1963
Furman University-B.A. in Psychology and Speech, 1957
Awards
Daniels has received awards and acknowledgments for his work. Most notably, he received the Lifetime Achievement Award from the Organizational Behavior Management Network (www.obmnetwork.com) and both the Outstanding Service Award and 2005 Fellow from the International Association for Behavior Analysis (www.abainternational.org). He has also been honored as Alumni of the Year for both Furman University and University of Florida, College of Health Professionals.
Memberships
Board of Trustees, Cambridge Center for Behavioral Studies
Associate, John F. Kennedy School of Government, Harvard University
Board of Trustees, Furman University
Member, President’s Advisory Council, Furman University
Faculty Member, College of Health Professions, University of Florida
Association for Behavior Analysis International
Georgia Association of Behavior Analysis
Contributions to Performance Management
Oops! 13 Management Practices that Waste Time and Money (and what to do instead), Performance Management Publications, Atlanta, GA, 2009.
Measure of a Leader, Performance Management Publications, Atlanta, GA, 2006.
Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, McGraw Hill, New York, NY, 1994, Revised 1999.
Other People’s Habits: How to Use Positive Reinforcement to Bring Out the Best in People Around You, McGraw Hill, New York, NY, 2001.
Performance Management: Changing Behavior That Drives Organizational Effectiveness, Performance Management Publications, Atlanta, GA, Revised with title change 2004.
What is Behavior-Based Safety?, Aubrey C. Daniels, Performance Management Magazine, May 2010
“Creating ‘Above and Beyond’ Performance,” Aubrey C. Daniels, Managing Performance Strategies for Global Leaders, October 2006
“The Leader’s Role in Pay Systems and Organizational Performance,” Aubrey C. Daniels, James Daniels and Bill Abernathy, Compensation and Benefits Review Magazine, Sage Publications, May/June 2006
“Measure of a Leader,” Aubrey C. Daniels and James Daniels, Leadership Excellence Magazine, March 2006
“Positive Reinforcement: Misunderstood and Misused,” Aubrey C. Daniels and James E. Daniels, Training and Development Magazine, March 2006
“Measure of a Leader,” Aubrey C. Daniels and James Daniels, Leadership Excellence Magazine, March 2006
“Thank God It’s Monday…Celebrating Work,” Aubrey C. Daniels, Performance Management Magazine, 1995.
“Management by Common Sense Is Not Management At All,” Aubrey C. Daniels, Performance Management Magazine, 1994.
“Teams and Empowerment,” Aubrey C. Daniels, Performance Management Magazine, 1994.
“Risky Rewards,” Aubrey C. Daniels, Entrepreneur, November, 1994.
“Performance Management: The Executive Function,” Aubrey C. Daniels, Performance Management Magazine, 1994.
“Money Alone Won’t Motivate,” Aubrey C. Daniels, Business Atlanta, June 1992.
“Parties with a Purpose,” Aubrey C. Daniels, SKY, December, 1992.
“Successful Rightsizing: The Organizational Challenge of the 90s,” Aubrey C. Daniels, Performance Management Magazine, 1991.
“The PM Extremist—How and Why to Become One,” Aubrey C. Daniels, Performance Management Magazine, 1988.
“Axing Some Axioms,” Aubrey C. Daniels, Performance Management Magazine, 1987.
“Performance Management Beyond the Workplace,” Aubrey C. Daniels, Performance Management Magazine, 1985.
“Counterpoint: Positive Process Produces Results,” Aubrey C. Daniels, Performance *“R+ and the Future,” Aubrey C. Daniels, Performance Management Magazine, 1983.
Founder and editor, Journal of Organizational Behavior Management, 1977-78.
“A Review of Theodoro Ayllon and Nathan Azrin: The Token Economy: A Motivational System for Therapy and Rehabilitation,” Reviewed by Aubrey C. Daniels, Contemporary Psychology.
“Verbal Behavior in Group Psychotherapy,” Aubrey C. Daniels’ unpublished Doctoral Dissertation, University of Florida, Gainesville, FL, 1965.
“A Token Economy With ‘Automated’ Data Collection,” A. Daniels, B. Tanner, Behavior Therapy, p. 111-118, 1975-1976.
“Token Control of Medications,” A. Daniels, J. Parrino, L.George, Journal of Behavior Therapy and Experimental Psychiatry, 1971.
“A Behavior Modification Program on an Inpatient and Outpatient Unit,” A. Daniels, D. Slavin, Behavioral Intervention in Human Problems, ed. H. C. Richard, Pergamon Press, 1971.
“Religious Attitudes Among Psychiatric Patients and Normals,” A. Daniels, R. Burns, Journal for Scientific Study of Religion, 1969.
“The Alteration of Intellectual Performance After Lateralized Brain Injury in Men,” A. Daniels, P. Satz, W. Richards, Psychon Science, p. 369-370, 1967.
Performance Management
Performance Management (PM) was coined by Dr. Aubrey C. Daniels in the late 1970s to describe a technology (i.e., science imbedded in applications methods) for managing both behavior and results, the two critical elements of what is known as performance.
The PM approach is used most often in the workplace but applies wherever people interact—schools, churches, community meetings, sports teams, health setting, governmental agencies, and political settings.
Affiliations
Advisory Board, Institute of Nuclear Power Operations, Member, 1996–2002
Journal of Organizational Behavior Management, Editorial Board, 1989–Present
Journal of Applied Behavior Analysis, Editorial Board, 1986–Present
Florida State University, Psychology Department, Visiting Professor, 1987–Present
Western Michigan, Psychology Department, Visiting Lecturer, 1987–Present
Georgia Office of Rehabilitation Services, Member, Psychological Advisory Board, 1969–1972
Georgia State University, Psychology Department, Visiting Lecturer, 1967
Emory University, Department of Education, Visiting Lecturer, 1968
Atlanta University, Visiting Lecturer, 1971–1972
Emory University Medical School, Psychiatry, Assistant Instructor, 1965–1968
J. Hillis Miller Health Center, Gainesville, FL, Clinical Internship, 1964–1965
