Atlantic Promotions (Les Promotions Atlantiques in French) is a Canadian direct response company created in Longueuil, Quebec, around 1965 by Jacques Gatien. The popular brand marketed by the company is Starfrit.
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Overview
In the early 1960s, Jacques Gatien visited trade fairs and exhibitions in Quebec to appraise new kitchen gadgets. He then established Atlantic Promotions in 1965. Starting modestly, it used infomercials and other television advertising to increase its market. Its television commercials and infomercials are now broadcast across Canada. The company not only distributes products from other companies, but it also manufactures its own products under brands such as Starfrit and Oskar (now owned by Freudenberg) and Vitagro. Atlantic Promotions also operates offices in Toronto and Vancouver.
As a record distributor
In 1973, Atlantic Promotions established a record company called Promo-Son. All records released by Promo-Son were distributed by Atlantic Promotions throughout the history of the label. Atlantic Promotions closed the label in 1980.