Puneet Varma

Atlantic Pacific Capital

Updated on
Share on FacebookTweet on TwitterShare on LinkedIn
Founder  James E. Manley
Headquarters  Greenwich
Type of business  Private
Website  www.apcap.com
Founded  1995
Atlantic-Pacific Capital httpsmedialicdncommediap30050781030595
Industry  Investment banking Placement agent, Fundraising
Products  Private investment funds, Private placements

Atlantic-Pacific Capital (APC) is a leading independently owned placement agent. APC has established relationships with a network of institutional investors in North America, Europe, the Middle East, Australasia, and the emerging markets to which it markets private equity funds.


Founded in 1995, APC has raised in excess of $50 billion for over 50 transactions. APC has an established brand within the private equity community and is dedicated to maintaining relationships with over 4,000 alternative investors worldwide.

The firm is based in Greenwich, Connecticut with other offices in New York, San Francisco, Chicago, London, and Hong Kong.


APC was founded in 1995 by Jim Manley who had worked as an investment banker for Prudential Securities and Merrill Lynch before founding a hedge fund advisory business, Everest Capital. In its first ten years, the firm managed over $18 billion in fundraisings. Among its early mandates included Pegasus Capital Advisors, Newbridge Capital, Wexford Capital and Greenwich Street Capital in the 1990s as well as New Mountain Capital, Littlejohn & Co., Wellspring Capital, Evercore Partners, Mattlin Patterson, The Jordan Company and Platinum Equity Partners in the early 2000s.

In 2005, APC launched its direct placements group forming a new team to advise fundless sponsors on placements of equity for private equity transactions. In more recent years, APC has completed fundraisings for private equity firms including Energy Capital Partners, MPM Capital and Henderson Global Investors, among others.

Atlantic-Pacific is one of the leads in a private placement lobbying group, along with C.P. Eaton, in the effort to protest a new rule opened for comment by The Securities and Exchange Commission. The SEC proposal under the Investment Advisers Act of 1940 would prohibit an adviser from providing or agreeing to provide, directly or indirectly, payment to any third party for a solicitation of advisory business from any government entity on behalf of such adviser. A number of leaders in private equity has written into the SEC to comment.


APC represents a limited number of private fund managers (GPs) in a variety of fundraising mandates, typically assuming from six to eight mandates per year. The firm's core business is matching its GP clients with potential institutional investors (LPs) with whom the firm has a relationship. Using a partnership model, all of APC's senior professionals work together on every deal. Among the firm's mandates are private equity fund placements, real estate fund placements and direct placements. Since its founding, APC has successfully raised a variety of private equity funds focusing on buyout, distressed, infrastructure, real estate, venture capital, mezzanine capital, and other special situations globally since 1995.

Most of APC’s professionals have been recruited from the internal placement agent groups of large investment banks where they raised capital for alternative investment products. Additionally, APC has a number of professionals with consulting and buy-side backgrounds.

Atlantic-Pacific is registered with the U.S. Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and all relevant regulatory institutions and supports the 2009 ILPA Placement Agents' Code of Conduct.

Private equity fund placements

Teams of sales professionals are backed by project management teams, which support General Partner clients in all stages of the fundraise. For each of its 6 to 8 noncompeting private fund placements per year, the firm strategically positions each fund manager in the market and communicates a unique strategy to prioritized and interested investors. Seamless execution is ensured by the project management teams, who assist in the presentation of all offering materials, marketing presentations, and due diligence books; prepare GPs for potential fundraising issues to minimize “surprises”; develop a marketing plan in tandem with the global sales force to build momentum; advise on the timing and nature of closings; negotiate documentation alongside GPs; and provide creative solutions to term requests from LPs.

Direct private placements

Atlantic-Pacific Capital's Direct Private Placements group provides financial advisory and capital raising services to public and private companies, special-purpose vehicles, newly formed ventures, and startups to meet their capital raising objectives. Drawing on its experience raising private equity funds globally, the Direct Private Placements platform at Atlantic-Pacific Capital is unique in its ability to introduce clients to numerous pools of capital besides private equity firms that other agents may not be able to tap into including limited partners, family offices, endowments and pension funds. The direct private placement focus areas include: acquisition finance and mergers and acquisitions; project or construction finance; distressed, restructuring and recapitalizations; venture capital; and joint ventures.

Atlantic-Pacific has significant experience across a range of private capital solutions, including: equity and equity-linked securities, mezzanine capital; preferred securities; hybrid securities and Private Investment in Public Equity transactions (PIPEs).

Investor relationships

Atlantic-Pacific has strong relationships with a broad spectrum of leading investors, who specialize on alternative investments, including:

  • Endowments
  • Family offices
  • Foundations
  • Hedge funds
  • Insurance companies
  • High-net-worth individuals
  • Private equity firms
  • Public and private pensions
  • Sovereign wealth funds
  • References

    Atlantic-Pacific Capital Wikipedia

    Similar Topics
    The Frog Prince (1986 film)
    Alasdair Allan
    Park Soo jin