Area served International Website www.a-m-a.co.uk Founded 22 October 1993 | Products Training, Conferences Headquarters Cambridge Number of employees 14 (2014) | |
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Industry Arts marketing, Professional association Key people Julie Aldridge
(Executive Director)
Jo Taylor
(Chair) Type of business Private company limited by guarantee | ||
Ama conference 2012 brighton arts marketing association
The Arts Marketing Association (AMA) is a professional development body for arts marketers and audience development professionals.
Contents
Arts marketing association membership promotional video
Overview
Set up in 1993 and based in Cambridge, United Kingdom, the AMA's members are drawn from across the cultural sector, including from theatres, museums, galleries, heritage institutions and arts agencies. The organisation has around 1,700 members, whom it supports through the provision of events, courses, training and resources.
The organisation bills itself as a "community of knowledge" which supports the professional development of its members through publications, networking and events. As well as regular email bulletins to its members containing sector news, events and opportunities, the AMA publishes a print magazine, JAM - the Journal of Arts Marketing, four times a year.
Conference
The AMA holds an annual conference, held in a different city every July. Past conference locations have included Glasgow Royal Concert Hall in 2011, Brighton Dome in 2012, and Sheffield City Hall in 2013. Several conference bursaries are made available, including one for an Australian arts marketer, in partnership with the Australia Council.
CultureHive
In April 2013, the AMA launched CultureHive, an online learning hub intended to share examples of good practice in marketing across the cultural sector. Funding for the project came from Arts Council England, and it was created in partnership with The Audience Agency. As well as the website, the CultureHive programme was broadened to include a series of workshops and surgeries run by the AMA and The Audience Agency.