Archies Final Project

Plot

Socially inept media geek Archie Williams becomes the most visible kid in school when he announces hes going to kill himself on camera for his final video class project.

Cast

I Am An Archie

I Am An Archie is a social media marketing campaign aiming to promote teen suicide awareness. After attending an early screening of Archies Final Project, a Miami teenager created a video in which he identified as an Archie. Since then, thousands of teens have identified themselves as Archies.

When asked why the campaign resonated so well with teens, Gabriel Sunday said "I think the reason this whole IAmAnArchie campaign started is because kids in the festival circuit would be like, “Oh, that’s me. Archie is me.” There are so many ways you can connect with that character and kids always connect with him, no matter what place or what country they’re in. They feel that sh** that he’s going through, and they’re living it. So they started giving that feedback and saying "I’m an Archie because I’m depressed and I hate my family, or I’m creative and I love making art but people don’t understand it." I’ve been connected to the issue of suicide for six or seven years, and I know that what kids need to hear more than anything is that they’re not alone. That ended up being our message with IAmAnArchie: “Yeah, I’m scared, I’m depressed, I’m obsessed, I’m whatever, but I’m also an Archie because there’s a million Archies and they’re all going through crazy s***.”

Actor/director Adrian Grenier has also identified himself as being an Archie.

Awards