Type Aktieselskabet Number of employees 1,075 (2015) Founded 19 June 1919 Net income 138 million DKK (2015) Total assets 42.07 billion DKK (2015) | Subsidiaries AL Finans A/S Total equity 5.28 trillion DKK (2015) | |
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Key people Gert R. Jonassen (Managing Director)Jan Walther Andersen (CEO) Owner Fagligt Fælles Forbund (20%) Profiles | ||
Al bank case study advance spirit for arbejdernes landsbank
Arbejdernes Landsbank (National Workers Bank) is a Danish bank founded in 1919 with approximately 250.000 customers and 1,075 employees. It is the 7th largest bank in Denmark. As of 2014 the bank has 70 branches in Denmark.
Contents
- Al bank case study advance spirit for arbejdernes landsbank
- Case story arbejdernes landsbank
- History
- Customer satisfaction
- Sponsorships
- References
Case story arbejdernes landsbank
History
The bank was founded by Danish trade unions, the Social Democrats and Arbejderkul (union of coal workers) with a starting capital of DKK 2 million, most of which was pledged by Arbejderkul, who were particularly powerful after performing a crucial role in securing Denmark's energy supply during World War I. Although the bank was officially a public company, the shares could not be listed and remained with the labour movement. In practice the bank operated as a cooperative.
During the great depression, major shareholder Arbejderkul ran into trouble and the trade union federation joined the ownership of the bank. In the 1960s the bank went through a major growth period, attracting new private customers and many independent branches were opened throughout Denmark. In 1986, ALFINA was bought and later renamed to AL Finans A/S. The bank also owns a share in Østjydsk Bank.
As of 2014, the bank has 24,000 private shareholders, although the trade unions remain the major shareholders.
Customer satisfaction
In customer satisfaction studies among Danish banks, Arbejdernes Landsbank is consistently ranked as the highest rated bank.
Sponsorships
AL is one iof the main sponsors of the Danish women's national handball team. On 1 July 2016, AL became the principal sponsor of the football side Brøndby IF in a four-year deal. Al is also shirt sponsor for AGF and has been a Super Partner of FC Nordsjælland since I July 2011.
AL is also sponsoring Giv Håb, an organisation that supports children who experience serious decease or death in their immediate family. AL is also supporting Danish film as a sponsor of the "Bag om filmen"-programme.