App Development and Condiments

Plot

Shirley (Yvette Nicole Brown) discovers that Jeff (Joel McHale) has organized a dinner with the study group without inviting her, which causes a small argument between the two. Dean Pelton (Jim Rash) interrupts the conversation and introduces two app designers to the study group. Dean Pelton reveals that he is allowing the app designers to beta test their new social networking application, MeowMeowBeenz, using the Greendale staff and students. MeowMeowBeenz allows the user to rate a person between 1 and 5 MeowMeowBeenz.

The app soon becomes extremely popular at Greendale, but Jeff and Britta (Gillian Jacobs) continue to reject it. Britta attempts to convince people of the app's stupidity, but is unable to get people to listen to her unless she has mustard on her face, which Annie (Alison Brie) says distracts from Britta's intensity. Jeff eventually caves in and joins the app, after discovering that Shirley has 5 MeowMeowBeenz, which makes her extremely popular amongst everyone on campus and also gives her the ability to influence what people rate others. The campus soon deteriorates into a dystopia, with the Fives and Fours controlling the school, the Threes and Twos serving them, and the Ones being exiled from the school. The group of Fives, made up of Shirley, Abed (Danny Pudi), Chang (Ken Jeong), Hickey (Jonathan Banks) and a party animal named Koogler (Mitch Hurwitz), realize that the Threes and Twos are becoming suspicious of them, and decide to host a talent show in order to give them hope. Meanwhile, Jeff, who is now a Four, conspires with Britta to enter the talent show and take down the Fives by exposing their oppressive regime.

Jeff performs at the talent show, but instead of exposing the Fives regime, performs a hilarious comedy act, which gets him voted into the Fives. With her and Jeff's plan ruined, Britta attempts to expose the regime herself, but no one will listen to her. Britta eventually puts mustard on her face, which causes everyone to pay attention to her and agree to revolt against the Fives. Meanwhile, Jeff is initiated into the Fives, but an argument between him and Shirley causes both of them to be voted down to Ones, and exiled from the school. Outside the school, both Jeff and Shirley admit that they became obsessed by the app, and apologize to each other. Jeff and Shirley are eventually let back into the school, and discover that Britta has overthrown the Fives and replaced their regime with her own oppressive regime, where everyone is a One. Jeff reveals to the school that the app's beta test ended 8 days ago and convinces everyone at the school to delete the app. With the app deleted, everyone leaves the school, leaving a powerless Britta alone. The next week, everyone returns to school and the Dean asks that everyone forget the experience, while Jeff and Shirley mend their relationship.

Ratings

Upon airing, episode was watched by 2.79 million American viewers, and received an 18-49 rating/share of 1.0/3. The show placed fourth in its time-slot, behind The Big Bang Theory, American Idol, and Once Upon a Time in Wonderland; and fourteenth for the night.

Critical reception

Critics gave the episode generally positive reviews for its ambitious parody of a futuristic dystopia created because of a social media application. The criticism, however, for the episode came for being "messy" and taking narrative shortcuts that may have detracted from the story. Todd VanDerWerff of The A.V. Club rated the episode a "B" and wrote that the episode felt like the writers "had one good idea somewhere, and then a bunch of other ideas piled on top of it, and, hey, we can get a lot of big stars to appear, so why not? And eventually, the finished product had so much going on that you couldn’t tell what the original impetus for making the movie was in the first place."

VanDerWerff said that it was "probably the weakest episode of the season" despite having a lot of big ideas, some of it wildly funny and impressively original. He said the episode functioned well as a social commentary on "the ways we try to make ourselves look better on Facebook, Twitter, and the Internet in general". The episode worked on a pure plot and character level, wrote VanDerWerff, in exposing our desire to be liked and admired by projecting facsimiles of ourselves in different social media platforms, while subconsciously accepting that those are the versions we want the world to see. "We are, in some sense, reducing ourselves to fictional characters, less susceptible to pain or anger, at least until people needle at us, and we act as if that needling is directly attacking our core selves, instead of just some projection we’ve made to get more popular online."

Gabrielle Moss of TVFanatic, on the other hand, rated the episode 4.8 out of 5 stars, and relished how a social media app transformed Greendale into "one of the season's most delightful fits of whimsy". Moss wrote how the episode spoofs how we are one "poke" way from a fascist nightmare, with wise elders making Starburns run around dressed like the protagonist-enforcer from the film Zardoz. Moss maintained that even though this episode "certainly didn't compare to Abed and Hickey's knock-down fight about the meaning of emotions and selfishness in Episode 7, Abed's argument – in favor of social networking's capacity to carefully quantify social interaction for the socially maladjusted – was one of the more persuasive explanations in favor of social networking that I've heard." She wrote how using a "1970s retro-futuristic sci-fi style" was a great way to prove what "appeared on the surface to be an epic take-down of social networking, proves that the episode was actually a takedown of that evergreen topic, human vanity and greed". She opined that the Community Season 5 is at the show's peak, especially in portraying Britta as "a socialist revolutionary-cum-warlord," and seeing the "show bloom into the complicated, deranged flower that we planted five seasons ago." But it's not all sunshine and deranged flowers, Moss wrote: "If Community Season 5 has a theme, it's about how we can all become villains without realizing it, even as we see ourselves as victims in our own stories. The removal of Pierce and the reformation of Chang has left a villainy vacancy at Greendale, and this season, everyone – Shirley is this episode, Abed and Hickey last week, Britta in Community Season 5 Episode 5 – seems to be trying on the crown...and everyone is finding that it fits."

Brian Collins of Badass Digest rated the episode a "B+" and wrote how Community is great at swinging between a high-concept episode this week after a toned-down episode the previous week without giving its fans whiplash. Collins wrote how this was a strong episode for Britta, who had been sidelined in the first few episodes: "[Britta] suddenly sounds more reasonable when she has mustard on the corner of her lip ('It dilutes or distracts from your excessive intensity,' Annie explains), which of course leads to the actress tossing whatever vanity she may have aside in service of a sight gag where she tries to boost her control over her audience by smearing it over her entire face."

Ben Umstead of Twitch Film gave a mixed review, saying how the episode displayed "interesting experiments in homage, but it was one experiment that didn't fully land". Umstead wrote how the episode started personally and intimately through an emotional rift between Shirley and Jeff, going "on and off the rails so many times that it was merely close to, but never quite a disaster," and ending with some real meaning between the two. Umstead praised the episode's homage "to many a Sci-fi flick from the 70s, most notably Zardoz and Logan's Run, and of course there's a bit of H. G. Wells style future from The Time Machine". Umstead also praised the performance of the "professional party animal named Koogler (played wonderfully silly by Arrested Development creator Mitch Hurwitz)" reigning as a 5 along with Shirley and getting his own Animal House-themed trailer in the end credits. But the episode pushed the plot forward at the expense of jokes: "So much of what works or doesn't will rely on your knowledge of dystopic satires or how much you enjoy seeing comedians Tim Heidecker, Eric Wareheim, and Jen Kirkman as disco-angel stylized 4s." He writes how the episode is "serviceable" because it "goes so deep in the well of Community emotional tropes, as to then feel a little lazy in execution. It means well, but it also doesn't help that the basic dystopic ideas it homages and satirizes have been so overly homaged and satirized already as prerequisites for dystopic fiction anyway as to feel stale... if cute in a way." Umstead pokes fun at his own review, ending by saying, "Maybe I should just take a lesson from Koogler and... assume the party!"