Girish Mahajan (Editor)

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License  Freemium
Website httpsp3zdassetscomhcsettingsassets578885
Operating system  Android iOS Google Chrome App Web browser
Type of business  Productivity; Task management; Calendar

Any do simple to do list is a life management and productivity app first launched in 2011 as an Android app. In 2012 apps for iPhone and Chrome came out, as well as a web app in 2014. A companion app, named Cal for iOS and Android came out in 2013. By November 2013 reached over 7M users, over 10 million users in March 2013, and 15 million in November 2016. In November 2016, the company launched 4.0, which integrated a to-do list, calendar, and an AI assistant in a single app, making it the first .

Contents was co-founded by Omer Perchik, Itay Kahana, and Yoni Lindenfeld in Tel Aviv, Israel. It has offices in both Tel Aviv and San Francisco, and has raised over $4.5 million in total funding.

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Prior to, co-founders Omer Perchik, Itay Kahana and Yoni Lindenfeld launched a simpler version of the app on Android called Taskos. By 2010, Taskos had 1.3 million users and served as a test version for what would eventually become The company opened development offices in Tel Aviv, Israel and opened its business headquarters in San Francisco, California in 2012. In November 2013 the company released a study revealing the mobile habits of their most productive “super users”. app’s namesake to-do list app was released on November 10, 2011 on Android, and had 500,000 downloads in its first 30 days after launch. It was later released on iOS in June 2012 and reached another milestone with 100,000 iPhone downloads in its first day on the platform. By November 2016 they hit 15 million users, and released version 4.0.


Task management/to-dos:

  • Unlimited, customizable task lists
  • List sharing and task delegation
  • Voice input, including integration with Amazon Echo.
  • Auto-suggest feature with predictive text
  • Time - and location-based reminders
  • Real-time cloud sync across all of a user’s devices (new in v4.0)
  • Prioritization/planning:

  • The Moment prompts users to make a habit of morning task planning. (Created after the founders found this to be a common practice among highly productive users of the app.)
  • Tasks can be re-ordered in the list, and given different levels of priority
  • Task notifications can be snoozed.
  • Calendar (new in v4.0, replacing the separate Cal app):

  • Daily, weekly, and monthly view of combined tasks and events.
  • Integrates with phone calendar and Facebook calendar
  • Assign tasks to calendar events and merge to-do items with specific meetings.
  • A 1x1 Meeting feature, which helps coordinate a meeting time with a friend.
  • Delegating to an Assistant (new in v4.0)

  • The Assistant uses an algorithm to scan to-do lists for items it can help with, marking the tasks directly on the screen. If the user wants, they tap the Assistant symbol and get connected to a combination of AI bots and supervising humans to get tasks like getting groceries or cleaning the house done for them.
  • Cal app (deprecated) released their second app, Cal for iPhone, in July 2013. Cal for Android was later released in December 2013. Like, Cal is an interactive, gesture-based calendar app with social integrations. Unlike other calendar apps, Cal helps users focus on the immediate schedule of their day and find pockets of free time for personal use. Cal’s scheduling and productivity features include:

  • Instant location recommendations based on meeting address
  • Auto-suggest feature with predictive text
  • Google and Waze map integrations
  • Uber feature for booking a ride to meetings
  • Cloud sync across all of a user’s devices
  • Amazon and integration for buying event gifts (iPhone only)
  • Cal also integrates with the original task app and allows users to automatically populate their calendars with relevant tasks by date and event.


    On October 9, 2013, The Verge reported to be the one of the main inspirations behind Jony Ive’s iOS7 redesign, and others have noted its similarities to the revamped Apple operating system.

    Funding announced $1 million in angel funding in November 2011.

    By May 2013 the company had raised $3.5 million from Genesis Partners, Eric Schmidt’s Innovation Endeavors, Blumberg Capital, Joe Lonsdale of Palantir Technologies, Brian Koo of Formation 8, Joe Greenstein of Flixter, and Felicis Ventures. The company raised additional unannounced funding from a group of strategic investors including Jerry Yang of AME Cloud Ventures and Steve Chen of YouTube, among others, by October of that same year.

    References Wikipedia

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