Industry Advertising, Marketing Key people Martin Reidy (CEO) Headquarters Dallas Number of locations 14 Type of business Private | Area served Worldwide Website ansira.com Founded 1919 Number of employees 800 | |
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Ansira is a data driven marketing agency which works around big data to drive audience based marketing programs. They are uniquely focused on driving customer value, integrating creative and analytics, and navigating the multichannel and retail environments.
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Corporate History
Ansira formerly NSI Marketing Services is a privately held marketing and advertising company with co-headquarters in Downtown St. Louis and Dallas. NSI Marketing Services, which had been functioning in the industry since 1919, acquired Razor and rebranded itself as Ansira in 2011 after NSI and Razor merged.
Ansira was founded in 1919, NSI acquired Razor and rebranded itself as Ansira after NSI and Razor merged in the beginning of 2011.
In 2009, Ansira acquired CoAMS, Inc., established in 1982, has over 100 employees and a client roster of more than 50 Fortune 1000 companies.
In 2011, Ansira acquired Razor, a marketing strategy and customer engagement agency based in Dallas.
In 2012, KRG Capital, a Denver-based private equity firm made an investment in Ansira.
In 2014, Martin Reidy joined Ansira as President and CEO.
In October 2015, Ansira acquired SQ1, a digital marketing and analytics agency based in Dallas for about $55 million. Ansira was ranked as a Strong Performer in the Q4 Forrester Wave report of Consumer Insight Services in July 2015.
Notable clients
Some of its clients include Acura, Domino’s Pizza, The Coca-Cola Co., Ford Motor Co., Nestlé Purina, Microsoft Corporation, Zipcar.