Industry Watch Manufacturer Website www.anonimo.com Headquarters Florence | Products Watches Founded 1997 Type of business Watch Maker | |
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Anonimo Firenze was an Italian watchmaker. Its watches were manufactured in Florence, Italy with Swiss movements provided by ETA SA or Sellita.
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History
Anonimo was founded in 1997 in Florence, Italy by Federico Massacesi. He sought to create a watch company which could leverage the watch making tradition of Florence. This goal was hastened when watchmaker Panerai relocated from Florence to Neuchatel, Switzerland. Many veteran Panerai watchmakers were taken on by Anonimo.
Anonimo focues exclusively on production of mechanical watches. Anonimo produces several models including the Polluce, Millemetri, Militare and Professionale, ranging from $2,500 to over $10,000.
In 2013, Anonimo Firenze was bought out and became Anonimo SA, still remaining an independent watch brand. The company moved its head office to Switzerland.
Models
1997 Millemetri: 120 ATM diving watch.
2001 Militare
2002 Match racing: a sailing chronograph.
2003 Professionale: diving watch tested to 200 ATM.
2003 Anonimo Dino Zei
2003 Cronoscopio
2003 Militare Crono
2005 Polluce
2007 Dino Zei San Marco