In 2007 Australian Collins acquired Mailman, an early foreign owned advertising company in Shanghai, China. After the acquisition, Collins transformed the business to a leading China Digital, technology and investment group supporting over 200 international brands, sporting organisations, personalities and investing into several start-ups. These organisations include American Airlines, Citibank, Liverpool FC, Manchester United, NFL and the UFC to develop a greater digital and social media strategy in China.
In 2012, Collins partnered with China Branding Group to launch Fanstang.com, which is an international celebrity social network connecting global stars with China. It has connected Hollywood stars and musicians like Alicia Keys, Avril Lavigne, Taylor Swift and more to social media users in China. Fanstang is regarded as a leader within the China celebrity and entertainment industry.
In 2013, Collins co-founded KAWO, which is a Chinese social media publishing application which gives access to brands and personalities from around all over the world to the Chinese market. KAWO has supported hundreds of clients' access Chinese consumers through social and new media, including FIVB, Macys, BrandUSA and more.
In 2014, Collins co-founded Shopilist, a social shopping application which allows consumers to create personalized shopping guides in cities all over the world.
In 2015 Andrew was awarded a place on China's digital entrepreneurs A-List with Campaign Asia, recognizing digital experts across China. Andrew was again nominated in the Advance Global Australian Awards in the category of innovation in sport.
Collins has received a number of awards including Australia's 2009 Top Entrepreneurs Under 30, 2013 Finalist in Australia-China Alumni Awards, Telstra' Australian sponsored New Media Award (2010), Finalist 2014 Australia-China Business Awards for Entrepreneurship.
Collin's company Mailman group was the first company to launch Liverpool FC a Premier League Team on the Chinese social media in 2010. Collin's company Mailman also managed the 2012 summer tour promotion for Manchester United in China. In 2015, Collins secured a partnership between Liverpool FC and China's online streaming video network PPTV. He was responsible for the marketing and promotion for the Australian Football League's first ever live game in mainland China held in 2010 between the Brisbane Lions and Melbourne Demons. He has also produced the Red Card China, a digital report card of the top performing clubs online in China.
He was a judge at the Singapore Start Up Asia contest and also a judge at SVIEF CHina-America Innovation Conference.
He is a frequent commentator at Thoughtful Media on areas dealing in China with digital, marketing, celebrity and sports marketing.
He also appears as a special guest judge with Shanghai's Mobile Monday events. Collins has also been a mentor at Shanghai's Start-up weekend.Fast Company regular contributor.
Entrepreneurs Organization global magazine.
Australia Business magazine Anthill.
Featured in That's Shanghai, Shanghai's leading publication for expatriates.
The Business Insider.
Collins supports entrepreneurship through his involvement as a board member for the Global EO Organization, Shanghai Chapter, and contributing as a guest blogger to online business publications including Fast Company and Business Insider. He regularly attends international conferences and seminars as a public speaker in the field of Chinese Social Media, Digital Innovation, sports marketing and entrepreneurship.