Name Anders Gronstedt | Role Author | |
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Books The Customer Century, Learning Through Transme, Training in Virtual Worlds, Basics of Pod Casting | ||
Astd2014 anders gronstedt on transmedia storytelling for learning
Anders Gronstedt, Ph.D. (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of virtual reality training, transmedia storytelling, and game-based learning and president of the Gronstedt Group.
Contents
- Astd2014 anders gronstedt on transmedia storytelling for learning
- Interview with anders gronstedt about gamification and transmedia storytelling
- Background and career
- Publications
- References
Interview with anders gronstedt about gamification and transmedia storytelling
Background and career
Gronstedt received his MBA from the Stockholm School of Economics and his Ph.D. in Journalism and Mass Communication from the University of Wisconsin-Madison, in 1994.
He was an Assistant Professor in Marketing at the University of Colorado at Boulder 1994-97.
In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.
Publications
In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.
His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.
Gronstedt has written three ATD Infoline monograms:
Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, and one chapter in Karl Kapp's The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.
Recent TD Magazine and CLO Magazine articles by Dr. Gronstedt focus on virtual and augmented reality in learning.