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Amobee

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Type
  
Subsidiary

Area served
  
Worldwide

Founder
  
Zohar Levkovitz

Acquisition date
  
2012

Industry
  
Advertising Technology

Website
  
amobee.com

Founded
  
1 May 2005

Parent organization
  
Singtel


Headquarters
  
Redwood City, California, United States

Profiles

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Amobee is a marketing technology company serving various brands and agencies. Amobee’s platform enables marketers to plan and carry out media campaigns and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.

Contents

Amobee is a wholly owned subsidiary of Singtel. Amobee operates across North America, Europe, Middle East, Asia and Australia.

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History

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka and Zohar Levkovitz. It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis. At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer. Zohar Levkovitz will stay with Amobee as Vice Chairman.

Amobee was acquired by Singtel in March 2012 for $321 million.

In June 2014, Amobee acquired two of its competitors; Adconion for $235M and Kontera for $150M, in an attempt to consolidate its market position.

Investors

Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.

References

Amobee Wikipedia