Amnon Golan

Background

Born November 10, 1973, in Jerusalem, grow up in Buenos Aires, Mexico City, Tel Aviv and Moscow. Over 13 years of advertising know-how, working for major brands in different markets, with different agencies. Leading new business pitches and re branding. Creating new approach in communication strategy by moving strategy from simple mapping to thought provoke thinking and storytelling narratives.

Advertising career

Joined Euro RSCG (today HAVAS) 1999 as a copywriter, moving to a creative planning position while establishing one of the first digital agencies. Strategic planner at McCann Erickson, Senior planner at Ogilvy and Mather, head of planning at GNS (2005) Vice president Strategy at Grey (2005) and for the last several years he is the vice president strategy for central and eastern Europe at Young & Rubicam (2010), based in Prague and in Moscow.

Revolution of strategic planning discipline

In order to create great Strategy, Planners and Planning should not be just about research, insights, trends, and market analyses. In the Fame era the planner should become the expert in communication that builds fame: deep understanding of Pop culture, communication symbols and the storytelling narratives.

The creator of "FameBrand" model

Created FameBrand; a model of how turn brands into celebrities by moving brands thinking from love for the brand to sex appeal. Doing all to become part of pop culture. Doing it by moving strategy from mapping and insights to inspiring breakthrough ideas.

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