Industry Marketing Research Headquarters United States of America Type of business Private | Website www.ameritest.net Founded 1990 | |
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Key people Charles E. Young (Founder) Profiles | ||
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions.
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The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in a variety of media, including television, print, direct response, packaging, internet and branded entertainment.
Heuristic Models
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus attention on learning how and why an ad is, or is not, working with the goal of improving or optimizing ad performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems.
As a pre-testing, or copy testing system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment. The print model is meant to address print media including newspaper, magazines, Direct Response, catalog, and outdoor advertising.
Awards
Ameritest is the winner of six David Ogilvy Research Awards including the Grand Award for its work with IBM’s “Blue Letterbox” ad campaign.