Network ABC Produced by Dick Clark Productions Other ceremonies 2009, 2011 | Runtime Hour and a half Date 21 November 2010 Country United States of America | |
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Location Microsoft Theater, Los Angeles, California, United States | ||
The 38th American Music Awards were held November 21, 2010, at the Nokia Theatre in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.
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Nominees and winners
The nominees for the 38th American Music Awards were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Winners are highlighted in boldface.
Ratings
The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. This marked the lowest-ever ratings for the ceremony, with competition coming from NBC Sunday Night Football.
