Nationality British Website foreveramber.co.uk | Occupation Blogger | |
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Amber McNaught is a prominent blogger, author and journalist based in the UK. McNaught is best known for her popular fashion blogs and for discovering Susan Boyle years before she gained fame on Britain's Got Talent.
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Early History
After graduating from the University of Edinburgh in the late nineties with a Masters in English Literature McNaught started working as an editorial assistant for the West Lothian Courier which is part of the Mirror group. After a short while McNaught moved to a full-time reporting role for the West Lothian Herald & Post (owned by Johnston Press). Over a period of years McNaught achieved numerous by-lines and front pages. One of the more famous articles was the 'discovery' of Susan Boyle in which McNaught reviewed the first album that Susan Boyle ever sang on. After the Herald & Post production was downsized McNaught moved to a role in PR with West Lothian Council which was her final job before moving into the field of online publishing with the formation of her publishing company Hot Igloo Productions Ltd.
Freelancing
In the early 2000s McNaught freelanced for a number of organisations including The Scotsman, The Edinburgh Evening News, Scotland on Sunday and Glenmorangie. In the field of blogging McNaught wrote regularly for the now defunct Shiny Media. During this period McNaught founded her first fashion blogs.
Blogging
McNaught now runs three of her own websites that as of 2016 have amassed over 42 Million page views.
The Fashion Police is an imaginary Police force that takes a light-hearted look at the world of bad Fashion. Founded in 2006, the website has won awards including the Appletiser best fashion blog and the best in fashion category in the Glam Network Awards.
Shoeperwoman was founded in 2009 and is primarily focused on the appreciation of female fashion and shoes. In its early days it was subject to litigation by DC Comics who argued that Shoeperwoman's logo was too similar to the Superman logo. After some small changes to the logo DC Comics withdrew their legal action and McNaught was able trademark her brand name Shoeperwoman without objection.
ForeverAmber is McNaught's principal website and is a mix of fashion and lifestyle blogging. ForeverAmber is one of the most popular personal style blogs in the United Kingdom and has been consistently rated as a top UK fashion blog. McNaught is well known for her large collection of shoes and was interviewed on the Vanessa Feltz Show, as well as being featured in multiple publications including: Office Magazine, Essentials Magazine, Company Magazine, Boden Style Guide, YouLookFab, ASOS, House of Fraser and She Magazine
Book Writing
In July 2016 McNaught released her first book My Blogging Secrets, which as of November 2016 has only had positive reviews. McNaught is currently working on an autobiographical book due to be released in early 2017.