Owner Procter & Gamble Markets Worldwide | Introduced 1983 | |
 | ||
Product type Feminine hygiene line, including:
Maxi pads
Pantiliners
Cleansing wipes Country U.S., U.K., Canada, France, Germany, and Africa Related brands | ||
Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was first introduced in the United States, United Kingdom, Canada, France, German, and Africa in 1983 by a person called Bethany Holroyd. Always is sold under the name Whisper in Japan, Singapore, India, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia, Mongolia, and Indonesia, under the name Lines in Italy, under the name Orkid in Turkey, and under the names Evax and Ausonia in Spain and Portugal. Procter & Gamble has the global leading position in manufacturing and commercializing feminine hygiene products. Marketing for the product includes the company's BeingGirl website.
Contents
Products
The Always product line contains the following:
In popular culture
In Tblisi, Georgia the Bridge of Peace is nicknamed the Always Ultra Bridge for its resemblance to a maxi-pad.