Type Private Area served Worldwide Headquarters United States of America | Genre Various Website ada-music.com Founded 1993 | |
Industry Music and entertainment Parent organizations Warner Music Group, WMG Acquisition Corp Profiles | ||
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Alternative Distribution Alliance (ADA), the independent music and film distribution arm of Warner Music Group, was created in 1993 to focus on the independent music business. In 2007 ADA was named Medium Distributor of the Year by the National Association of Recording Merchandisers, and has been ranked the industry's No. 1 independent distributor for the past six years, according to Nielsen/SoundScan.
Contents
In 2009, Warner Music Group combined Ryko Distribution with ADA to create an independent label service company that provides a suite of services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.
ADA is a distributor of independent music and film, partnering with labels such as Cartoon Network, Epitaph, Hopeless, Secretly Canadian, Fearless, Side One Dummy, Taseis, and Smithsonian Folkways. In 2012, Independent Label Group was merged into ADA.
WMG-based
The labels in the group are as follows