Trisha Shetty (Editor)

Allen and Gerritsen

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Type of business
  
Privately owned

Headquarters
  
Boston, MA

Founded
  
1985

Area served
  
Worldwide

Allen & Gerritsen

Key people
  
Andrew Graff, CEO Paul Allen, Chairman Tim Reeves, Principal George Ward, Chief Engagement & Innovation Officer Jennifer Putnam, CCO Mike Raetsch, Managing Director Scott Sneath, Managing Director Tammy Casserly, EVP New Business Development

Industry
  
Advertising & Innovation

Allen & Gerritsen is an independent advertising agency with offices located in Boston and Philadelphia. The agency acquired Philadelphia-based advertising agency Neiman in June 2013 and GSO/Davis in 2002, focusing its work on inventing new ways for brands to earn engagement from consumers.

Contents

A&G creates content in real-time through its Brand Newsroom, runs an innovation think/make tank called A&G Labs and creates original branded content through A&G Entertainment. Its original content series, #afewgoodminutes, was distributed on CBS’s Boston affiliate in May 2015.

In August 2015, Jennifer Putnam was hired as Chief Creative Officer. Jennifer was previously Creative Director at SapientNitro. Chief Creative Officer Gary Greenberg became Executive Creative Director of A&G’s creative broadcast collaborative, which expands beyond commercial and video production into original programming, films and documentaries.

Clients

A&G works with clients like Comcast XFINITY, Sunoco, Boston Celtics, BlueCross BlueShield, Dietz & Watson, SHURE Microphones, The Campbell Soup Company, Staples Advantage, Meetup, Upworthy, Waters Corporation and Yuengling Brewery.

Awards

A&G has won several industry awards like Mashable’s Mashie, the Adweek Project Isaac Gold Award and The One Show, all which celebrate marketing innovation. The agency has also won a Forrester Groundswell Award for its work with City Year, a Jay Chiat Award for Excellence in Strategic Planning for its #TempleMade Campaign, the Holmes Report in2SABRE Award for PR Innovation for its Brand Newsroom, and was named the Ad Age Best Place to Work Award in both 2011 and 2012.

References

Allen & Gerritsen Wikipedia