Name Alec Brownstein | Role Copywriter | |
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Education Tufts University, Haverford School Awards Clio Award for Interactive | ||
Alec Brownstein: Creative Marketing of Dollar Shave Club
Alec Brownstein (born November 21, 1980) is an internationally awarded American creative marketer, the co-author of several humor books, and a film director. He attended The Haverford School in Haverford, Pennsylvania, and Tufts University. He is the Executive Creative Director of Dollar Shave Club, and was part of the original creative team that helped turn the startup into a globally recognized brand.
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Books
Brownstein is the author of two bestselling comedy books. His first book with co-author Justin Racz, 50 Relatives Worse Than Yours, was featured on CNN, FoxNews, NPR, as well as many local and satellite radio stations. His second book with Racz, 50 Days Worse Than Yours, was featured on FoxNews, CNN, local and satellite radio stations, as well as such print outlets as Entertainment Weekly.
Films
Brownstein wrote and directed the short film Trevor's in Heaven which was an official selection of the Austin Film Festival as well as the New Filmmaker's Festival in New York and Los Angeles. It can also be viewed online at YouTube.
Digital projects
In the summer of 2010, he received national and international media attention with The Google Job Experiment a social media experiment whereby creative directors at top advertising agencies saw ads directed only to them appearing only when they Googled their own names.
In the Spring of 2012, Brownstein launched Mitt-Flops.com, a website that sells flip-flops that display two of Presidential candidate Mitt Romney's contradictory, flip-flopping statements on a single issue.