Name Ale Smidts | ||
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Books Decision Making Under Risk: A Study of Models and Measurement Procedures with Special Reference to the Farmer's Marketing Behaviour | ||
Het groene brein ale smidts
Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University (RSM). known for his work on organizational identification, and neuromarketing.
Contents
- Het groene brein ale smidts
- RSMs force for positive change researcher Ale Smidts
- Life and work
- Selected publications
- References
RSM's force for positive change: researcher Ale Smidts
Life and work
Smidts grew up in Leeuwarden, where he attended the Lienward College. He obtained his MS at the Wageningen University and Research Centre in 1982, and in 1986 his PhD.
After his graduation Smidts started his academic career at the Wageningen University. In 1997 he was appointed Professor of Marketing Research at the Rotterdam School of Management, where he also chairs the Department of Marketing Management. From 2004 to 2011 he was also Scientific Director of the Erasmus Research Institute of Management (ERIM). Since 2005 he also is Director of the Erasmus Center for Neuroeconomics.
His research interests are in the fields of neuroscience, neuroeconomics and particularly neuromarketing.