President Benigno Aquino III Religion Roman Catholic Preceded by Joseph Ace Durano Name Alberto Lim | Nationality Filipino Role Business person Occupation Businessman Succeeded by Ramon Jimenez, Jr. | |
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Davis Cup 2018 G2R1: David Agung Susanto vs Lim
Alberto Lim was a former Philippine Secretary of Tourism. On June 29, 2010, President Benigno Aquino III picked him as his Secretary of Tourism. He, however, quit his post on August 12, 2011 due to personal reasons.
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Background
Before being appointed by Benigno Aquino III to the Tourism secretary post, Lim was the president of the Makati Business Club, a group known to support Aquino even before the latter's campaign started.
Tourism Secretary
He took over the helm of the Tourism Department from Joseph Ace Durano. Early speculations also pointed to showbiz talk host Boy Abunda as the new head of the Department of Tourism (DOT) but Abunda declined the post. In appointing Lim, Aquino said: Tourism is seen as one of the key venues for increasing jobs in the country. We need someone who has proven competence in this field".
After 2010 Manila hostage crisis ended in blood, Lim was appointed with Soliman by the president "to provide everything necessary for the recovery and return home of the survivors". It is the first challenge faced by Lim after his appointment.
Lim was criticized for the tourism slogan Pilipinas Kay Ganda on the basis that foreigners did not understand clearly what it meant even though these people were the supposed object of the campaign message. Many notable people asked for his resignation until he finally decided to resign in August 2011.