Mruvka was born to Polish refugees in Bronx, New York in 1958. He grew up in Flushing, Queens and Englewood Cliffs, New Jersey, where he attended Dwight Morrow High School. He studied architecture and structural engineering at the University of Miami and New York's Pratt Institute.
Mruvka founded E! Entertainment Television, formerly known as Movietime, and was chairman and co-founder of The Ministry of Film and Filmtown Entertainment, and is now President/ CEO of TwelveOne Entertainment, a movie and television production company, talent management company, digital web company, music company and sports promotion and management company. He also currently owns self-storage facilities in the NYC NJ Metropolitan Area.
Mruvka created and founded Movietime Channel Inc now known as "E! Entertainment Television" with partner Larry Namer in 1984. He said the inspiration to create Movietime Channel came while attending a Hollywood AFI seminar about selling screenplays to studios, but instead listened to the studio executives complain about the high cost of advertising a movie. It was then that Mruvka set out to raise seven million dollars to start the network. After three years of not raising any money, a chance meeting on a flight to New York led him to the investment banking company of Mabon Nugent. The investment banking company put a consortium together and raised Mruvka 2.3 million dollars. Mruvka took the money, set up shop in Hollywood and on July 31, 1987, Mruvka and Namer launched Movietime. The network began operation, showing interviews with stars, behind the scenes and movie trailers and charging the studios to show them, a business similar to what MTV did with music and intended for the same demographic. Once on the air, Mruvka raised an additional 200 million dollars within the next twelve months.
The investment consortium included Time Inc., Warner Communications, Cox, Comcast and HBO, and in 1990 Movietime was renamed E! Entertainment Television, Inc. While with E!, Mruvka oversaw production of over 20,000 hours of programming while guiding the channel to the fastest growth of a start-up of a cable network in television history. He also founded Movies USA magazine, as a national movie magazine distributed in movie theaters. Also in the 90's, Mruvka co-founded Ministry of Film (MOF) with Marilyn Vance, however that union ended in a lawsuit dispute.
In 1992, shortly after leaving E!, he created FX TV (Fitness and Exercise Television Inc.) as a cable channel to be launched in 1994, but sold FX to 20th Century Fox before it was launched. Fox Television planned a launch of their own FX Channel, and Mruvka sued them with the assertion that Fox had prior knowledge of his use of the initials. Mruvka then sold FX to Fox for an undisclosed amount thus allowing Fox to use the name.
While under the Ministry of Film shingle, Mruvka produced Erotic Confessions for Cinemax (1994–1997), Embrace of the Vampire (1995) starring Alyssa Milano, and co-wrote and produced Showtime's The Legend of Gator Face (1996). In 1998 he produced Intimate Sessions for Cinemax (1998), and the winner of the Chicago International Children's Film Festival and Sundance Film Festival critically acclaimed Digging to China starring Evan Rachel Wood, USA Network's Pacific Blue (1996–2000), the David Mamet directed State and Main, HBO's Red Letters, and the weekly boxing series Thunderbox (2000).
In early 1997 MOF invested in a film project Jane, which was to have starred Howard Stern and Melanie Griffith, but the project was halted due to rising production costs. In August, shortly before filming was scheduled to have begun, Stern's agents were informed by Mruvka that financing for the movie had fallen through, and in October Stern filed suit against MOF for their "not paying him to appear in a film Jane that was never produced", alleging breach of contract, in that company execs promised in April of that year to pair him with Grifith for the film and that they had entered into written and oral agreements in July, even though they knew there was inadequate financing. In response, Mruvka contended that "Howard was never pay or play" and that Stern knew all along that financing was an issue. On Friday January 15, 1999, three days before jury selection for the trial was to commence, it was announced that Stern accepted $50,000 to settle his lawsuit.
In 2000, Mruvka founded the internet entertainment portal celebstreet.com. As his first internet venture, the April 5 launch was christened by actress Pamela Lee Anderson at the Spring Internet world trade show at the Los Angeles Convention Center. The site was designed as an entertainment and e-commerce website with content divided into seven main sections: Moviestreet, Musicstreet, Televisionstreet, Fashionstreet, Auctionstreet, Celebritystreet, Camstreet and Shoppingstreet. It was planned that these main sections would contain both original content, as well as area-specific content from partners including TV Guide and The Weather Channel, as an online version of what E! has been for television. The site is no longer online.
Mruvka founded The Alan Mruvka Company (TAMC), a Los Angeles-based television and motion picture production company, and real estate development company. In 2001 he decided to leave filmmaking and reinvest his energies toward real estate development and architecture. He became interested in the nearly 100-year-old California Iron Works building which had sat vacant in downtown Riverside, California since 1945. He purchased the building and throughout 2001 renovated it into an office complex. This led to similar projects, he has now for over thirteen been involved with both re-development of old properties and development of new housing in The City of Riverside.State and Main (2000)
Red Letters (2000)
Thunderbox (2000) TV series
Digging to China (1998) (producer)
Pacific Blue (1996) TV series
The Legend of Gator Face (1996)
Embrace of the Vampire (1995)
Erotic Confessions" (1994) TV series
E! Entertainment Television (1987) (Founder)
The Legend of Gator Face (1996) (writer)
Red Letters (2000)
Digging to China (1998)