Sneha Girap

Ahmed Emad Eldin

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Native name  أحمد عماد الدين
Role  Artist
Name  Ahmed Eldin

Website  www.behance.net/aee
Nationality  Egyptian
Known for  Digital art
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Full Name  Ahmed Emad Eldin
Born  October 23, 1996 (age 19) (1996-10-23) Jeddah, Saudi Arabia
Notable work  Pink Floyd - The Endless River

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Ahmed Emad Eldin (Arabic: أحمد عماد الدين‎‎) is an Egyptian digital artist who came to prominence as the designer of the sleeve of Pink Floyd's 2014 album The Endless River.

Contents

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Life and work

Emad Eldin was born and grew up in Jeddah, Saudi Arabia (with the exception of three years he and his family spent in Egypt); his parents are both Egyptian. Eldin has been an artist since the age of 13, stating that he is "self-taught and... learned from YouTube and many other websites." He cites Salvador Dali as an influence.

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Eldin displays and sells his work through two online platforms: the site network Behance and the social network site Facebook.

The Endless River

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Pink Floyd's creative team, led by Aubrey Powell, discovered Ahmed on the art portfolio website Behance. One of Ahmed's designs was chosen as the cover for the band's The Endless River album. Powell, the late Storm Thorgerson's partner at the Hipgnosis design studio, stated that when they "saw Ahmed’s image it had an instant Floydian resonance," citing its "enigmatic" qualities as well as how Eldin's work is open to interpretation."

In an article in the United Kingdom's The Independent, Ahmed described what inspired the design Powell chose for The Endless River album cover: "Thinking about life and nature and what is beyond the world of charming factors we have never seen is enough to create millions of different amazing feelings." Ahmed has stated that he created the image on the cover of The Endless River on 3 October 2013 and that it was originally titled "Beyond the Sky."

As stated in the band's press announcement, once chosen, Ahmed's "concept for the powerful imagery of a man rowing on a 'river' of clouds was ... re-created by Stylorouge, [the] award-winning UK design agency," adding that "Pink Floyd's album artwork, mostly created by Storm Thorgerson of Hipgnosis, is as legendary as the band's music" but that "with Storm's passing in 2013, the task of finding an image that carried on Storm's legacy passed to Aubrey 'Po' Powell, Storm's original partner in Hipgnosis." Having been chosen by Powell for The Endless River project, Ahmed "could only hint that he may be working with the band on future releases or projects."

Personal life

Ahmed returned to Egypt recently to study Pharmacy at Future University in Egypt. He has stated he plans to develop a career in medicine in tandem with his artistic endeavors.

References

Ahmed Emad Eldin Wikipedia


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