Adelina Tattilo

Adelina Tattilo (Foggia, 1929 – Rome, 1 February 2007) was an Italian publisher. She is acknowledged to be a pioneer in the Italian erotic magazine publishing sector, who contributed to change the social customs Italy from the second half the 1960s. By launching Playmen, Tattilo engaged publishers like Hugh Hefner and Larry Flynt in an ideological battle to liberate sexual attitudes and free them from bigotry and false moralisms.

In the 1960s, Tattilo launched Menelik, a successful weekly magazine of erotic comic strips, featuring the character 'Bernarda'. This periodical came to sell up to 100,000 copies each week. In 1965 Tattilio and her husband, later separated, broke into publishing with a weekly called Big, a magazine for teenage boys, which answered questions of curiosity about sex, reaching sales approaching 400,000 per week. A year later they started Men, a weekly collection of photographs of nude women purchased from Scandinavia or provided by Italian modeling agents. Playmen was founded in 1967, and looked similar to Playboy, which was then banned in Italy. Tattilio reported that Playmen cost $US 640,000 to launch, in 1967, and it had risen to an estimated net worth of $1,600,000 in as soon as 1971.

Tattilo made the decisions at Playmen, including cover-girl choices and took risks such as publishing covert paparazzi pictures of Brigitte Bardot sunbathing topless.

In the early 1970s, Tattilo's publishing house introduced on the market with a series of books including Dizionario della Letteratura Erotica (Dictionary of Erotic Literature), La Marijuana Fa Bene (Marijuana Does You Good), and Playdux (1973), an erotic history of fascism.

In the 1960s and 1970s, Adelina Tattilo fought for a libertarian, radical and socialist view in Italy and cultivated a friendship with Bettino Craxi.

She died after a brief illness in Rome, February 1, 2007 at the age of 78.