Industry Advertising, Marketing Website Adgreetz.com Founded 2009 Number of employees 10 | Predecessor StarGreetz Inc. Number of locations 2 (LA and NYC) Type of business Private | |
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Key people Eric Frankel, CEOSam Wilson, CCOEvan Surdam, CTOJeremy Garber, BD | ||
AdGreetz is a cloud-based SaaS platform that utilizes brand, social, geo/browser and user-generated data to dynamically deploy relevant, personalized video messages for brands on the Internet and mobile via email, Facebook, Twitter, print, website, point-of-purchase, outdoor, display and premium video advertisements.
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History
Eric Frankel left his job as President of Warner Bros. Domestic Cable Distribution to start StarGreetz in 2009. The company originally focused on using celebrities to create personalized greeting card videos on behalf of brands. As described by AdAge, “The video ad company charges advertisers $20,000 to $100,000 per month to run video ads personalized to each person they are served to -- the ads actually speak an individual's name and can include other personal information like where they live, provided that data is already available to the advertiser-- though advertisers have to pony up anywhere from an extra $10,000 to more than nine figures for celebrity spokespeople like country band Lady Antebellum or NASCAR driver Kyle Busch to parse each branded greeting ("Hi John Doe, let me tell you about [insert brand]").
In November 2014, StarGreetz officially switched its name to AdGreetz™ to signify that the platform is capable of deploying more than just celebrity messages.