Number of employees 22,077 (2014) Number of locations 730 | Key people Adrian Bellamy Revenue 1.5 billion EUR (2014) | |
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CEO Sander van der Laan (1 Jan 2016–) Headquarters North Holland, Netherlands Founders Gerard Deen, Rob Wagemaker | ||
Action is a Dutch discount store-chain. It sells mostly small, low budget, non-food products. Action operates stores primarily in the Netherlands, Belgium, Germany and France. In 2013 Action had a revenue of just over a billion euro, which was a 14% rise compared to 2012 when they had a revenue of 873 million euro.
History
Action was founded by Gerard Deen and Rob Wagemaker, who were later joined by Boris Deen. They opened their first store in 1993 in Enkhuizen and started expanding by founding new stores that same year. In 2002 they had 94 stores, in 2005 the first store was opened in Belgium, in Rijkevorsel, and in 2009 they opened their first store in Germany. In 2012 the company had 300 stores and opened its first store in France. In 2014 Action opened its 500th store. It continued growing exponentially. In February 2017 there are already more than 850 stores in Europe.