Neha Patil (Editor)


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Website  Absolutdata
Number of employees  450 (2013)
Founded  2001
Type of business  US Privately Owned
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Industry  Analytics, decision sciences, Big Data, Predictive Analytics
Founder  Anil Kaul, Sudeshna Datta, Suhale Kapoor
Services  Market Research, CRM Analytics, Marketing Mix Modeling, Consumer Insight Analytics, Business Analytics, Predictive Analytics, Marketing Effectiveness, Conjoint Analytics, Business Intelligence Dashboards, Customer Lifecycle Management, Price Optimization
Headquarters  Alameda, California, United States

Absolutdata research and analytics

Absolutdata Research and Analytics is a consulting-oriented Analytics & Research firm based out of San Francisco, California. Absolutdata has domestic offices in New York and Los Angeles. Its international offices are located in Gurgaon and Bangalore, India, London, UK and Dubai, United Arab Emirates.


Anil kaul ceo absolutdata being interviewed by bigdata landscape


Absolutdata was founded by Anil Kaul, former consultant for McKinsey, along with Sudeshna Datta, and Suhale Kapoor.

The firm provides services in areas of Predictive Analytics, CRM Analytics, Conjoint Analytics, Market Research, Marketing Mix Modeling, Customer Segmentation, Data Visualization and Big Data, to large and mid-size clients, including Fortune 500 companies, in a number of sectors like CPG, retail, financial services, media/entertainment, technology, healthcare, automobiles and consulting.

In 2012, Fidelity Growth Partners India committed to a $20 million investment in Absolutdata.


In 2013, Absolutdata partnered with Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects

Awards & Recognition

  • BPO Industry Awards recognizes Absolutdata with an award for the Emerging Company of the Year at Indiatimes BPO Industry Awards 2008
  • Absolutdata was ranked in Deloitte Technology Fast 50 India 2009 and Fast 500 Asia Pacific, both in 2008 &2009
  • Absolutdata was listed as one of the IAOP lists Absolutdata as one of the Top 10 Companies in Outsourcing Marketing Services in 2010
  • References

    Absolutdata Wikipedia

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