Type Private Area served India Founded October 2015 Motto "All about fashion" | Industry Apparel Headquarters Mumbai | |
Key people Prashant Gupta (President, CEO), Kumar Mangalam Birla (Chairman) Products Clothing, footwear, accessories Profiles | ||
Birla launches online fashion portal abof com chairman km birla gives details
Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group. Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands. The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section. Abof is an acronym for “all about fashion”.
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Partnerships
In November 2015, Abof partnered with the UK-based virtual fitting room technology startup Metail that allows internet shoppers to create a 3D model of themselves which can be used to measure garments against the body shapes. Abof has partnered with US-based CamFind's to use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also partnered with IBM, Cognizant, Razorfish for other technology solutions. The company works with logistic companies GoJavas and Delhivery for product delivery.