Key people Gary Skidmore, CEO Founded 1988 | Website aberdeen.com Type of business Public | |
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Industry Technology Services, Content Marketing Services, Research Headquarters Boston, Massachusetts, United States | ||
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Aberdeen Group, Inc. is an American technology and services company.
Contents
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Purpose
Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.
Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.
Aberdeen Group was acquired by Halyard Capital, a New York-based private equity fund in April 2015.
Coverage
Aberdeen Group market research areas include the following:
References
Aberdeen Group Wikipedia(Text) CC BY-SA