Puneet Varma


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Industry  Computer hardware
Founded  2000
Website  AVADirect.com
Type of business  Private
AVADirect httpslh3googleusercontentcomSWOSyOAGytW54lW
Key people  Alex Sonis CEO Gary Muravin COO Travis R. Bortz EVP
Products  Desktops Workstations Laptops Tablets Mini PCs Media PCs Servers
Headquarters  Twinsburg, Ohio, United States

AVADirect Custom Computers is an American computer manufacturing company located in Twinsburg, Ohio. It specializes in the design, engineering, and production of customized computer systems.



Freedom USA, Inc. d/b/a AVADirect Custom Computers was founded in 2000. The company was originally established on the business model of building and selling custom computers at trade shows in the Northeast quadrant of the United States during the millennial PC boom. As the company grew, the demand for an online marketplace increased, and company founders wanted to give customers the opportunity to customize computers with the maximum number of hardware options. In 2003 Freedom USA, Inc. changed its name and business model from on-site computer retail to a custom computer E-commerce business model and AVADirect Custom Computers was born.


AVADirect’s indirect competitors include large manufacturers such as Dell and HP. Its direct competitors include boutique manufacturers such as Alienware, Digital Storm, Falcon Northwest, Origin PC, Maingear, Puget Systems, and Velocity Micro.


AVADirect Wikipedia

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