| Computer hardware|
| Alex Sonis CEO
Gary Muravin COO
Travis R. Bortz EVP|
Twinsburg, Ohio, United States
AVADirect Custom Computers is an American computer manufacturing company located in Twinsburg, Ohio. It specializes in the design, engineering, and production of customized computer systems.
Freedom USA, Inc. d/b/a AVADirect Custom Computers was founded in 2000. The company was originally established on the business model of building and selling custom computers at trade shows in the Northeast quadrant of the United States during the millennial PC boom. As the company grew, the demand for an online marketplace increased, and company founders wanted to give customers the opportunity to customize computers with the maximum number of hardware options. In 2003 Freedom USA, Inc. changed its name and business model from on-site computer retail to a custom computer E-commerce business model and AVADirect Custom Computers was born.
AVADirect’s indirect competitors include large manufacturers such as Dell and HP. Its direct competitors include boutique manufacturers such as Alienware, Digital Storm, Falcon Northwest, Origin PC, Maingear, Puget Systems, and Velocity Micro.