Industry Film industry Founder Ava DuVernay | Founded 2010 Key people Ava DuVernay | |
Formerly called African-American Film Festival Releasing Movement (AFFRM) Headquarters Los Angeles, California U.S. | ||
ARRAY, also known as ARRAY Now, is an independent distribution company launched by film maker and former publicist Ava DuVernay in 2010 under the name African-American Film Festival Releasing Movement(AFFRM). In 2015 the company rebranded itself as ARRAY.
Contents
History
DuVernay launched the company in 2010 after her debut feature film I Will Follow failed to acquire distribution.
In May 2015 DuVernay held a 12-hour Rebel-a-thon on Twitter to raise funds for the company. For 12 hours black directors like Ryan Coogler, John Singleton, Gina Prince-Bythewood, Tina Mabry, Julie Dash and more answered questions from the general public in order to raise awareness for ARRAY and encourage people to donate funds. Actors Thandie Newton, Kerry Washington and Jessica Chastain were among those who made substantial donations to the company.
Under AFFRM
As ARRAY
2015
African-American Film Festival Releasing Movement's approach to distribution includes the incorporation of a grassroots collective of local Black film organizations who assist with local marketing and venue booking, as well as local publicity of AFFRM's films. The organizations include:
2016