APUS Group (commonly termed APUS), founded in June 2014 by Tao Li, is a technology company specializing in Android developing and information service. The company's main product is APUS User System (also known as APUS Launcher), which to date has drawn 250 million users globally. By the end of September, 2015, APUS announced that the user group of APUS Launcher and APUS series products outnumbered 510 million, covering more than 200 countries in six continents. According to Tao Li, CEO of APUS, 90 percent of users are from countries beyond China. On March 2016, APUS Group announced that they have officially acquired more than 920 million downloads for APUS series products, including APUS User System, APUS Booster +, APUS Browser, APUS Browser Turbo (discontinued), APUS Flashlight, etc.
The name APUS is short for "A Perfect User System" and also refers to the bird species Apodidae, or swift, a highly aerial bird family. They are some of the fastest fliers in the animal kingdom, with a maximum speed up to 169 kilometres per hour (105 mph).
June 2014: Tao Li founded APUS Group in Beijing. At the same month, APUS netted 100 million RMB in Series A funding.
July 2, 2014: APUS Launcher was released on Google Play and 28 days later APUS user group reached 10 million.
October 22, 2014: APUS announced their 50 million user globally.
December 1, 2014: APUS published the first APUS Global Mobile Application Analysis Report.
January 2015: APUS picked up 100 million USD in Series B funding, become the youngest unicorn (companies which market values are over USD 1 billion) in the world.
January 2015: APUS user group reached 100 million.
March 2015: APUS user group reached 150 million and was named the fifth developer in the world by App Annie.
May 2015: APUS user group reached 300 million.
May 2015: APUS Browser was released.
September 2015: APUS announced they’ve netted 250 million users globally for APUS User System (APUS Launcher) and 510 million for APUS User System (APUS Launcher) and APUS series products. At the same time, their market value reached USD 1.5 billion.
September 2015: APUS announced their long-term partnership with InMobi and the decision of entry into India market.
October 2015: APUS announced their entry into Japanese and Korean market.
December 2015: APUS announced their USD 45 million (Rs 300 crore) to Indian Mobile Web companies.
March 2016: APUS announced they have acquired more than 920 million downloads for APUS series products, including APUS User System, APUS Booster +, APUS Browser, APUS Browser Turbo, APUS Flashlight, etc.
October 2016: Forbes reported the leading position of APUS Group on Google Play store and praised APUS Group for its advanced business model and successful monetization.
November 2016: APUS announced a fresh investment of US$44 million in India for its new research and development center, sales and business development office in Gurgaon, and startup incubator.