Puneet Varma (Editor)

AJ Bell

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Industry  Financial Services
Founder  Andy Bell
Number of employees  circa 580
Founded  1995
AJ Bell httpsuattimesoftunbridgewellscoukwpcontent
Founders  Andy Bell and Nicholas Littlefair
Key people  Andy Bell (Chief Executive)
Products  SIPP, SSAS, ISA, Junior ISA, GIA
Brands  AJ Bell Investcentre, AJ Bell Youinvest, AJ Bell Securities, AJ Bell Media
Headquarters  Manchester, United Kingdom

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AJ Bell is a private limited company that provides online investment platforms and stockbroker services. It was formed in Manchester in 1995 by Andy Bell and Nicholas Littlefair.


The company currently has around 140,000 clients and has assets under administration exceeding £31.8 billion. Andy Bell is the company's Chief Executive. Nicholas Littlefair moved to a non-executive role in 2009, before leaving the company in 2011.

AJ Bell's head office is in Manchester. The company also owns a specialist financial publishing business in London called AJ Bell Media, as well as a stockbroking business with offices in Tunbridge Wells.

AJ Bell's main platform business operates under four core brands:

  • AJ Bell Youinvest (https://www.youinvest.co.uk, formerly known as Sippdeal) is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account.
  • AJ Bell Investcentre (http://www.investcentre.co.uk, formerly known as Sippcentre) offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.
  • AJ Bell Platinum (http://www.ajbellplatinum.co.uk) is a bespoke SIPP and SSAS provider offering customers a bespoke (custom) service.
  • AJ Bell Securities (http://www.ajbellsecurities.co.uk) is the company's stockbroking arm.
  • AJ Bell also provides third party SIPP administration services.

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    AJ Bell Wikipedia

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