Supriya Ghosh

A1 Telekom Austria

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Formerly called  mobilkom austria
Area served  Austria
Founded  1996
Headquarters  Vienna
Industry  Telecommunications
Revenue  2.5 billion EUR (2014)
Parent organization  Telekom Austria
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Key people  Alexander Sperl, Marcus Grausam, Sonja Wallner
Products  Fixed line and mobile telephony, internet, IT services, IPTV
Brands  A1, bob, Yesss!, Red Bull MOBILE
CEO  Margarete Schramböck (1 May 2016–)
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A1 Telekom Austria (A1) is a major Austrian fixed and mobile network operator. It has been operating commercially since 1994 and in testing since 1992. It launched under the name Mobilkom Austria. After the merger with Telekom Austria in July 2010 it operates under the new name of A1 Telekom Austria.

A1 Telekom Austria is a 100% subsidiary of Telekom Austria. A1 Telekom Austria offers convergent communication solutions. The product portfolio includes Fixed line and mobile telephony, internet, IT services, IPTV, wholesale services as well as mobile payment solutions. It offers products under the brands A1 (complete services offer), Bob and Yesss! (No frills-mobile telephony) as well as Red Bull MOBILE (co-operation with Red Bull).

History

The company launched GPRS in 2000. Three years later A1 introduced UMTS which was upgraded first to HSDPA in 2007 and afterwards to HSPA+ in March 2009. Followed by LTE in September 2010 and DC-HSPA+ in December 2010. In October 2013 A1 Telekom Austria AG acquired 2 x 70 MHz in mobile frequencies in the Austrian multiband auction. The total expenses amounted to EUR 1.03 billion.

As a consequence of the acquisition of Orange Austria by Hutchison, A1 acquired the discount brand Yesss! from Orange for €390 million.

In 2013 the Austrian segment saw a 10.3% increase in mobile customers to around 5.7 million as a result of the acquisition of Yesss!. In line with this A1 Telekom Austria AG's market share increased by 4.7 percentage points to 42.6%. Fixed access lines increased to 2.3 million in 2013. A1 TV posted an increase of 7.7% to 235,700 customers.

References

A1 Telekom Austria Wikipedia


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