613style is an Ottawa-based blog that covers fashion and beauty. Local Ottawa talent and events are also covered and photographed.
Contents
Majority of the readers are affluent females, aged 18–29, who love to shop and spend at least 40 hours a week online.
History
613style was owned by Jamie Blades in 2010. 613style was a "nearly abandoned website" by the time Grace Odumo discovered it. In hopes to save it she started writing for the original owner in 2011.
After Odumo "spoke out against Elle (magazine) Canada about an article they published about American singer Beyoncé" that called her a ‘hot baby mama’. Odumo wrote an article about it on 613style criticizing Elle (magazine) Canada; Elle Canada later apologized to 613style.’ This led to Odumo buying the website herself.
Blog Revamp
During Invest Ottawa’s Global Entrepreneurship Week (November 12–17, 2012) announced that 613style was selected as one of their 100 Rising Stars. During the Entrepreneurship celebration an interview with Odumo announced new ownership of the blog.
Team
Services
The blog covers both minor and major events in Ottawa, and publishes reviews, brand spotlights and interviews.
613styleTV
Recently Michael Kors contacted 613style to partner up and ‘livestream the American designer’s Fall/Winter 2013 collection’ which opened up ‘multimedia opportunities’.