Picture format NTSC 480i (SDTV) Language English Headquarters Makati, Mandaluyong | Country Philippines Founded 15 December 2005 | |
Launched December 15, 2005; 11 years ago (2005-12-15) Owned by Solar Entertainment Corporation and Rajah Broadcasting Network Slogan Where Characters Get Delightfully Real. Motto Where Characters Get Delightfully Real. Owners Solar Entertainment Corporation, Rajah Broadcasting Network Profiles | ||
2nd Avenue (capitalized as 2ND AVENUE) is a commercial broadcast television network in the Philippines owned by Solar Entertainment Corporation, and broadcasts on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.
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2nd Avenue broadcasts through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati City. RJTV holds free TV transmissions from their tower located at Brgy. San Roque, Circumferential Road, Antipolo City, province of Rizal. It operates daily from 6 AM to 1 AM on free television, while operating 24 hours on cable, satellite and internet video-on-demand services via SkyMobi and Sky on Demand.
History
Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.
In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.
As part of Solar Entertainment Corporation's shakeup, 2nd Avenue changed its style of programming and branding, incorporating an orange and black design.
Programming
As a general entertainment channel, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.