Genre Hip Hop Founder Rebstar Country of origin Sweden | Location Malmö, Sweden Founded 2008 | |
2fresh is a Swedish music publishing and independent record label founded by Rebstar.
Contents
History
2fresh was established in 2008 with the intent of self-publishing and releasing material by its founder, Rebstar. The label has been prominent since its inception for its strong international ties with major-label artists and producers. The label is also known for signing Swedish producer and artist Leslie Tay, who went on to win a Grammis award for his production on Adam Tensta album It's A Tensta Thing.
2fresh also serves as the label for Rebstar's music and has released singles in collaboration with acts such as Trey Songz, Ray J, Boi-1da and more.
The label was commemorated by Warner Music Sweden and Atlantic Records for being the first Swedish record label to collaborate with American urban major-label artists.
In June 2010, an announcement was made that there will be drastic roster changes within the label. Consequently, the departure of all its artists with the exception of Rebstar was made official. Most recently, Swedish rapper Eurokid announced on Swedish television TV4 that he has signed with 2fresh.