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28. Jun is a non-governmental organization launched by Serbian musician Filip Filipi, Filipi launched 28. Jun in mid-2010 as a political, social and philanthropic organization for Serbs in the diaspora. The organization is named in honor of the Battle of Kosovo in 1389 and Vidovdan. It shot to fame in June 2011 when American TV host Chelsea Handler publicly disrespected the Serbian people on her late night show Chelsea Lately. As a result, the organization received a huge American following in the media with a lot of people calling for a boycott of her TV show and sponsors until she apologizes. In 2012, some 1.5 Million dollars were raised to provide medical supplies to the medical centre in Gračanica, Kosovo. The supplies were used to help Kosovo Serbs living south of the Ibar River.