12 March - Lena is selected to represent Germany at the 2010 Eurovision Song Contest with her song "Satellite". She is selected to be the fifty-fifth German Eurovision entry during Unser Star für Oslo held at the Brainpool Studios in Cologne.
17 April - Mehrzad Marashi wins the seventh season of Deutschland sucht den Superstar.
28 May - Commissario Laurenti actress Sophia Thomalla and her partner Massimo Sinato win the third season of Let's Dance.
29 May - Germany wins the 55th Eurovision Song Contest in Oslo, Norway. The winning song is "Satellite" performed by Lena.
9 August - Timo Grätsch wins the tenth season of Big Brother Germany.
20 August - Launch of the German version of The X Factor.
9 November - Edita Abdieski wins the first season of X Factor.
18 December - 56-year-old classical singer Freddy Sahin-Scholl wins the fourth season of Das Supertalent.