The 2009–10 Philippine Basketball Association (PBA) Philippine Cup or known as the 2009–10 KFC PBA Philippine Cup for sponsorship reasons, is the first conference of the 2009–10 PBA season. The tournament started on October 11, 2009 and ended on March 3, 2010. The conference featured Smart Gilas as guest team. The tournament is an All-Filipino format, which doesn't require an import or a pure-foreign player for each team.
The following format will be observed for the duration of the conference:
Double-round robin eliminations; 18 games per team; Teams are then seeded by basis on win-loss records. Ties are broken among points differences of the tied teams. Guest team Smart Gilas will only compete for the first round of eliminations and result of its games will not reflect on the standings of its opponents.Teams seeded #6, #7, #8 and #9 play in a knockout wildcard playoffs for the final berth in the quarterfinals. Matchups are:#6 team vs. #9 team#7 team vs. #8 teamWinners of the first round for the last quarterfinal berth.#3, #4 and #5 teams automatically advance to the best of five quarterfinals:#3 team vs. winner of wildcard playoffs#4 vs. #5 teams#1 and #2 teams automatically advance to the best of seven semifinals:Winner of first quarterfinal vs. #1Winner of second quarterfinal vs. #2The winners in the semifinals advance to the best of seven Finals. The losers dispute the third-place trophy in a one-game playoff.Team standings
†Games involving Smart Gilas are not included in the team standings.
Tiebreakers:
Alaska defeated San Miguel in both of their elimination round games.Purefoods and Barangay Ginebra split their elimination round games, and both won by eight points against each other. Purefoods won by having a better overall point differential.Coca-Cola and Burger King split their elimination round games, Coca-Cola won by having a better point differential in games between the two teams.The score given first is for the team indicated at the left-most column. Results to the right and top of the black cells are first round games, those to the left and below are second round games.*overtime, italicized = not counted in the standings