Supriya Ghosh (Editor)

1st Central

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Industry  Insurance
Number of employees  500+
Products  Car insurance
Founded  2008
1st Central httpslh4googleusercontentcom8JDPPfaMUAQAAA
Key people  Ken Acott (Chairman & CEO)
Headquarters  Haywards Heath, United Kingdom

1st central tv advert insurance simply driven

1st Central is a car insurance company founded in April 2008 by Ken Acott, Patrick Tilley, Peter Creed and Mike Leonard. It was established to take advantage of the development of price comparison websites (aggregators) as a means of distributing motor insurance policies in the UK.


1st central car insurance


1st Central dates back to 2006, when Peter Creed presented a business plan to Patrick Tilley, Ken Acott and Tom Acott detailing the pricing techniques available in the fledgling aggregator marketplace. Together they established First Central Enterprises Limited, as a private company based in the UK.

On 29 October 2008 the Group sold its first policy through its link with the price comparison website and soon established itself on the UK’s other main price comparison websites,, and In April 2013, less than four-and-a-half years after its launch, the company sold its one millionth policy.

Following the appointment of Andy James as the new Chief Executive Officer of First Central Insurance Management Limited in 2013, the company launched its first TV advert through Sky Adsmart in October 2013, a program that tailors what is shown during TV ad breaks according to a household’s profile and location.

In 2015, the firm's car insurance was rated 5 Star by Defaqto, an independent financial research company.


1st Central has received the following national awards:

  • 2015 Employer of the Year - Gatwick Diamond Business Awards
  • 2014 Celent Model Insurer Awards Highly Commended - Celent Model Insurer Awards
  • 2013 Employer of the Year - Business Matters Awards
  • 2012 Employer of the Year - Business Matters Awards
  • References

    1st Central Wikipedia