The 1966 National Football League Championship Game was the 34th NFL championship, played at the Cotton Bowl in Dallas, Texas. It was the final game of the 1966 NFL season.
It determined the champion of the National Football League (NFL), which met the champion of the American Football League (AFL) in Super Bowl I, then formally referred to as the first AFL–NFL World Championship Game. The Western Conference champion Green Bay Packers (12–2), defending league champions, were hosted by the Dallas Cowboys (10–3–1), the Eastern Conference champions.
The home field for the NFL Championship alternated between the two conferences; even-numbered years were hosted by the Eastern and odd-numbered by the Western. Starting with the 1975 season, playoff sites were determined by regular season record, rather than a rotational basis.
The New Year's college bowl game at the Cotton Bowl for the 1966 season included the SMU Mustangs of Dallas. It was played the day before, New Year's Eve, which required a quick turnaround to transform the natural grass field. The two games were filled to the 75,504 capacity, but both local teams came up short.
It was the first NFL title game played after the AFL-NFL Merger was announced in June 1966. The game was played on January 1, 1967, the second consecutive year that the NFL season ended in January, rather than December. This was seventh season for the Dallas Cowboys and their first winning record since entering the league in 1960. They were champions of the NFL's Eastern Conference with a 10–3–1 record. The Packers won the Western Conference with a 12–2 record, their eighth consecutive winning season under head coach Vince Lombardi. Tickets for the game sold for ten dollars, and kickoff was just after 3 p.m. CST.
The final score was Green Bay 34, Dallas 27. Two weeks later, Green Bay went on to easily defeat the Kansas City Chiefs in Super Bowl I in Los Angeles.
The seasoned Packers, defending champions of the 1965 season, were favored by a touchdown over the talented, but young Cowboys team, who had no players with championship experience and only one player over 30, linebacker Chuck Howley. The game was expected to be a shootout, and as wary as the Packers were of Cowboys wide-out Bob Hayes, the fastest man in football at the time, Lombardi made the decision before the game not to put double-coverage on the Olympic champion sprinter. It proved to be a good gamble, as Herb Adderley and Bob Jeter held Hayes to only one reception for one yard. Lombardi also installed a special offense for the game, knowing that the Cowboys had spent time preparing to stop plays like the Packer power sweep.
Green Bay scored on their opening drive, with Elijah Pitts breaking free for a 32-yard run on the opening play - a misdirection play that was part of Lombardi's special game plan. Later Pitts took a pass over the middle from Bart Starr at the Cowboy 5 and broke a tackle by Warren Livingston to cap a 17-yard touchdown play. Then Cowboys defensive back Mel Renfro fumbled the ensuing kickoff, and Jim Grabowski returned it 18 yards to give Green Bay a 14-0 lead before Dallas' first play. But the Cowboys stormed back with a 13-play drive to score on Dan Reeves' 3-yard rushing touchdown. Then after forcing a punt, they drove 59 yards to tie the game at 14 with a 23-yard touchdown burst by fullback Don Perkins.
Starr broke the tie on the third play of the second quarter with a 51-yard bomb to Carroll Dale over the head of CB Cornell Green. Dallas responded with a 68-yard drive to the Packers 4-yard line, featuring a 40-yard completion from Don Meredith to Reeves, but could go no further and settled for an 11-yard Danny Villanueva field goal, cutting their deficit to 21-17. Green Bay had a chance to retake a 7-point lead before halftime, but Don Chandler's 30-yard field goal attempt was blocked by Cowboys tackle Ralph Neely.
Early in the third quarter, Dallas defensive back Warren Livingston recovered a fumble from Pitts on the Cowboys 21-yard line. Meredith then led the team on a 13-play drive to bring the score to within one point, 21-20, on Villanueva's 32-yard field goal. But on Green Bay's next drive, Starr completed a 40-yard pass to Dale, and then threw a 16-yard touchdown to Boyd Dowler, giving the Pack a 28-20 lead going into the fourth quarter. Dallas safety Mike Gaechter upended Dowler after the end took several steps in the end zone, causing an injury to Dowler's shoulder. Bart Starr had to guide an upset Jim Taylor to the Green Bay sideline when the fiery Green Bay fullback started looking for Gaechter.
Late in the final period, Hayes fielded a punt on his own 1-yard line and was tackled inside the 5. Dallas was unable to get a first down with their next drive, and their poor field position enabled Green Bay to take over on the Dallas 48. George Andrie sacked Starr on the first play, but he quickly picked up a first down with a 24-yard pass to tight end Marv Fleming. Later faced with 3rd and 12, he completed a 16-yard pass to fullback Jim Taylor for a first down. Starr was again sacked on the drive, this time for an 11-yard loss by Willie Townes. But on third and nineteen, he threw a 28-yard touchdown pass to Max McGee who replaced the injured Dowler. McGee had told Starr he could beat cornerback Warren Livingston to the outside. With just 5:20 left, the game appeared to be slipping out of reach for the Cowboys. However, defensive tackle Bob Lilly kept his team in the game by blocking Chandler's extra point attempt, keeping the deficit at 2 scores, 34-20, rather than 3.
Dallas started their comeback attempt on the ensuing drive. Faced with 3rd down and 20, Meredith threw a 68-yard touchdown pass to tight end Frank Clarke, making the score 34-27. Desperately trying to run out the clock with their ensuing possession, Green Bay started out with an 18-yard reception by Fleming on the Packers 46. But on the next play, Starr was sacked for an 8-yard loss by linebacker Dave Edwards. Townes broke up a screen pass on the next play, and then Taylor was stuffed for a loss. Now faced with 4th down, a heavy rush from the Dallas defense caused Chandler's punt to go just 17 yards, giving the Cowboys the ball on the Green Bay 47-yard line with 2:12 remaining.
A 21-yard catch by Clarke and a 4-yard run by Perkins advanced the ball to the Green Bay 22-yard line. Then a pass interference penalty on safety Tom Brown gave the Cowboys a first down at the Packer 2-yard line. Halfback Dan Reeves gained a yard on first down. A crucial mistake on a false start by Jim Boeke penalized the Cowboys back to the Green Bay 6, and Reeves the dropped a pass in the flat on second down. Reeves had been scratched in the eye on his previous run but did not come out of the game despite clouded vision, another mental error. Meredith found tight end Pettis Norman on third down to bring Dallas back to the two-yard line, the end making the catch on his knees. On fourth down, the Cowboys attempted a rollout pass. No one noticed that end Bob Hayes was in the goal line offense instead of Frank Clarke, who was typically used for better blocking. Packer linebacker Dave Robinson recognized the play from films, brushed Hayes aside, stormed into the Cowboy backfield and enveloped Meredith. Somehow Meredith got a wobbly sidearm toss away, but Brown intercepted the pass in the end zone as the intended receiver, Hayes, was surrounded by Packers defenders. Vince Lombardi later congratulated Robinson, but in the next breath criticized him for being out of his assigned position.
Starr completed 19 of 28 passes for 304 yards and 4 touchdowns, with no interceptions, though he was sacked five times. Dale caught 5 passes for 128 yards and a score. Meredith finished the game 15/31 for 238 yards, with one touchdown and one interception, while also rushing for 22 yards. Perkins rushed for 108 yards and a score, while Reeves rushed for 47 yards, caught 4 passes for 77 yards, and scored a touchdown.
"I don't know, we haven't played Alabama yet." – Vince Lombardi after being asked what it felt like to be the greatest football team in the world just after winning the '67 Super Bowl.
With the win, the Packers earned their tenth NFL championship; it was their second in a row and fourth in six seasons under Lombardi, in his eighth year as Green Bay's head coach.
This was the Packers' only post-season win in the Dallas area prior to the 2010 season, when they beat the Pittsburgh Steelers in Super Bowl XLV, played in the Cowboys' current home, Cowboys Stadium.
Sunday, January 1, 1967First quarter
GB – Elijah Pitts 17 pass from Bart Starr (Don Chandler kick), 7–0 GB
GB – Jim Grabowski 18 fumble return (Chandler kick), 14–0 GB
DAL – Dan Reeves 3 run (Danny Villanueva kick), 14–7 GB
DAL – Don Perkins 23 run (Villanueva kick), 14–14 TIE
GB – Carroll Dale 51 pass from Starr (Chandler kick), 21–14 GB
DAL – FG Villanueva 11, 21–17 GB
DAL – FG Villanueva 32, 21–20 GB
GB – Boyd Dowler 16 pass from Starr (Chandler kick), 28–20 GB
GB – Max McGee 28 pass from Starr (kick blocked), 34–20 GB
DAL – Franklin Clarke 68 pass from Meredith (Villanueva kick), 34–27 GB
Kickoff: 3:05 p.m. CST
The NFL had six game officials in 1966; the line judge was added a season earlier in 1965 and the side judge arrived twelve years later in 1978.
The Packer players each received $8,600 and the Cowboy players about $6,000 each, an increase over the previous year's ($7,500 and $4,600).
Over in the AFL, the winning Kansas City Chiefs split their players' shares for the title game 51 ways for $5,308 each, while the Buffalo Bills split theirs into 47 shares for about $3,800 each.
The upcoming Super Bowl awarded an additional $15,000 per player for the winners and $7,500 each for the losing team.